Columbia renews its partnership with the UTMB® through 2021
The UTMB® is proud to announce that it has signed another three-year partnership with Columbia, the flagship brand in Columbia Sportswear Company’s portfolio. This renewal maintains Columbia’s position as "Presenting Partner” through 2021. The new agreement demonstrates the mutual trust and confidence both parties have in one another and who, since 2015, have worked closely together in promoting the sport of trail running, especially in further developing the UTMB®.
“This kind of commitment from a major sporting goods manufacturer like Columbia Sportswear reflects the high-quality work by everyone dedicated to ensuring the event’s success: the UTMB® organizing team, local elected officials and inhabitants, volunteers, partners, and the event’s technical service providers. It provides the UTMB® with the necessary means to reinforce its position as a major international sporting event.” Catherine and Michel Poletti, founders and directors of the UTMB®.
"Columbia and the UTMB® share a common mission to inspire all people to embrace the outdoors," said Joe Boyle, Columbia Brand President. "The passion and commitment of Catherine, Michel and the UTMB® community is contagious and we are proud to be associated with this special event. These elite trail runners provide invaluable insights that will continue to inform and enhance the design and performance of Columbia products for years to come."
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