Creation of UTMB® International and GaoLiGong by UTMB®

Community
28/04/2017
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AUTMB and OC Sport, two sports marketing companies specialising in outdoor events, today announced the joint creation of UTMB® International, a new company aiming to speed up and control the development of the UTMB® brand beyond Europe.  UTMB® International will work with professional and independent events to build up five 'by UTMB®' labels events on every continent outside Europe : North America, South America, Africa, Middle East, Asia, Oceania. After a few successful editions, the best event on each continent will receive the highest reward and become a UTMB® event. Following the success of a Test Event organised in Tengchong (China) last November, UTMB® International is delighted to officially announce the creation of the GaoLiGong by UTMB®. The inaugural edition will be held between March 9th-11th 2018. Download the offiicial press release by clicking HERE

 

About Autour du Mont-Blanc (AUTMB)

Founded in 2004, Autour du Mont-Blanc is based in Chamonix (France). The company is managed by Catherine and Michel Poletti, founders and organisers of UTMB® Mont-Blanc. Beyond the creation of UTMB® in 2003 and its organisation, Catherine and Michel largely contributed to the launch of the Ultra-Trail® World Tour and the International Trail Running Association (ITRA).